- Exam Code: 1Z0-1032-21
- Exam Name: Oracle Responsys Marketing Platform 2021 Implementation Essentials
- Updated: Sep 18, 2026
- Q & A: 73 Questions and Answers
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Oracle 1Z0-1032-21 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Multi-Channel Campaigns | - Configure subscription management - Manage cross-channel consistency - Set up email, SMS, and push campaigns |
| Topic 2: Responsys Data Model | - Describe Responsys data model - Manage contact lists, supplemental tables, profile extension tables - Create filters, segment groups, seed groups |
| Topic 3: Programs | - Design multi-step automation programs - Configure triggers, rules, and actions - Monitor and optimize program performance |
| Topic 4: Campaigns and Forms | - Configure conversion and tracking - Build and manage web/mobile forms - Create and deploy marketing campaigns |
| Topic 5: Account Administration | - Configure security and compliance settings - Manage user roles and permissions - Monitor account usage and health |
| Topic 6: Integration: Interact Connect | - Configure Interact Connect integration - Manage data synchronization - Describe Data Gateway setup |
| Topic 7: Initial Configuration & Deliverability | - Manage bounce processing, spam feedback loops - Configure domain branding and delegation - Set global account and deliverability settings - Perform IP warm-up and ramp-up |
| Topic 8: Responsys Personalization Language (RPL) | - Write basic RPL expressions - Implement dynamic content - Debug RPL syntax and logic |
| Topic 9: Creating and Managing Content | - Build responsive email and mobile content - Use assets and templates - Implement personalization with RPL |
| Topic 10: Reporting and Analytics | - Create custom reports - Access standard reports and dashboards - Analyze campaign performance metrics |
Oracle Responsys Marketing Platform 2021 Implementation Essentials Sample Questions:
Question #1
A published campaign has an issue that has halted campaign launches. Because of this issue, email notifications were sent to all the key stake holders regarding the failures. You have beencontacted to figure out exactly what the issue is, report the issue and if possible fix it.
How should you locate the campaign that is facing this issue?
- A. Use the Campaign Search feature.
- B. Use the Campaign Debuggertool.
- C. Look in each folder until you find the campaign.
- D. Use the Manage Campaign screen.
Correct Answer: A 🗳️
Question #2
You are creating a filter with many conditions in Filter Designer.
What functionality in Responsys should you use to guarantee that your rules execute as you want?
- A. You can only order the rules in the top-down order in which Responsys willexecute them.
- B. Use the Parenthesis feature: drag-and-drop rules in the correct order between parenthesis in Filter Designer.
- C. Use the RPL syntax<priority> and </priority> tags and include the rules to execute first inside these tags.
- D. Use the Enclosures feature: drag-and-drop rules in the enclosure in Filter Designer.
Correct Answer: A 🗳️
Question #3
Your client's email analyst advises you that recent reports show an increased soft-bounce rate of 6% for emails launched in the last 30 days. The analyst is worried about being flagged as having a bad reputation by some ISPs and wants you to suppress sending to soft-bounced addresses for the next 30 days.
Which option should you use to handle the soft-bounce problem?
- A. Create a filter of all soft-bounced addresses for the last three email launches, save it as aPET, and use that as a suppression table for all email campaigns for the month.
- B. Take the latest CED report to locate all soft-bouncedaddresses. Run a Connect job to change the DELIVERABILITY_STATUS_ field to U for those addresses so that messages will no longer be sent to that email address.
- C. Manually change the DEVERABILITY_STATUS_ field to Undeliverable for any email that soft bounces.
- D. When defining audiences for the next month, add criteria in Filter Designer to suppress all email addresses that have soft bounced in the last 30 days.
Correct Answer: D 🗳️
Question #4
Yousend the same email campaign out on the first Tuesday of every month to announce the month's specials.
You are interested in comparing how subscribers responded to the emails in the first three days following the send date during the last three months.
How should you configure a report to do this?
- A. Create a report with Dimension=Campaign-Launch Date for each campaign and select the da measure = Sent Date. Configure this measure as of three days from launch.
- B. Create a report with Dimension=Campaign-Launch Date for each campaign, desired performance measures, and date measure = Interval. Configure this measure to include 0 - 3 days from launch.
- C. Select the 30-day Campaign Performance Report, select just the campaigns desired, and the filter by "3 Days since Launch".
- D. Create a separate report for each Campaign with performance measures within the Sent Date range for the first three days from launch. Export each report into Excel to assemble a summary report.
- E. Select the 90-day Campaign Performance Report, select the campaigns and measures desired, and then just filter by "First 3 Days after Send".
Correct Answer: B 🗳️
Question #5
You want to accesscart and browse abandonment events on your ecommerce website and launch personalized retargeting marketing programs to your known users.
How can you use Rapid Retargeter to capture and expose the events in Responsys in order to accomplish this?
- A. Capture the events and use an API to write them into profile extension tables in the client's Responsys account and then use SQL to pull data for personalization.
- B. Passthe event data into a Responsys supplemental table near real time with an API call. Backend tables are then automatically updated, so you can use Filter Designer for targeting.
- C. After your website is correctly tagged, use the Interaction Events to enter your contacts into a Program and pass key visitor data as Program Entry Variables.
- D. Write the event data into external tables. Batch upload the data into a Responsys supplemental table via Connect every hour and then use SQL to pull data for personalization.
Correct Answer: B 🗳️
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