- Exam Code: MB-220
- Exam Name: Microsoft Dynamics 365 Marketing Functional Consultant
- Updated: Aug 15, 2026
- Q & A: 250 Questions and Answers
Microsoft MB-220 Exam is a certification exam that is conducted by Microsoft to validates candidate knowledge and skills of marketing principles and industry methodologies and best practices.
As a Microsoft Dynamics 365 Marketing expert, you are in charge of building brand awareness and responsible for configuring and expanding the core marketing application to include email marketing, setup, leads nurturing with personalized experiences, interactive customer journeys, LinkedIn integration, Landing Pages, Events, Voice of the Customer, segmentation and scoring, and maintaining General Data Protection Regulation(GDPR) compliance. This exam checks competency level on topics such as creating and managing marketing forms and pages, manage webinars. After passing this exam, candidates get a certificate from Microsoft that helps them to demonstrate their proficiency in Dynamics 365 Marketing
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Like any other exam, passing the Microsoft MB-220 validation also demands a better hold of exam content that can only be gained if quality material is by the test-takers’ side. Of course, the vendor is the first option to look upon. Microsoft, in particular, provides a wide range of free and paid training sessions, e.g. gratis training classes are lessons divided into 15 comprehensive modules and are dubbed as Set up Dynamics 365 Marketing and Configure Advanced Settings, Work with Core Features in Dynamics 365 Marketing, Manage Events in Dynamics 365 Marketing, and Analyze Insights in Dynamics 365 Marketing. All of these lessons align with the intermediate-level content and cater to the roles of business users along with administrators. Candidates interested in in-depth learning can go for a paid instructor-led training course, titled Course MB-220T00-A: Microsoft Dynamics 365 Marketing. In general, it is a four-day-long session throwing light on concepts like managing marketing content, templates and integrations, and creating as well as managing leads. During such training, candidates will develop the subsequent skill areas:
Apart from these, for assured success, it is important to have good quality books. This will enforce self-learning and make the candidate exam-ready in no time. Amazon is the ideal destination to find out some viable options like ‘Deep Dive into Microsoft Dynamics 365 Marketing’ by Divimson Rennip Publications. More so, Fundamentals & Essentials of Microsoft CRM: Overview of Microsoft Dynamics 365 by Ajhonikin Publications is another most-approved pick for self-study. It covers multiple functional modules, such as project service, sales, marketing, service, and field service thoroughly.
Candidates for this exam are Dynamics 365 Marketing Functional Consultants. Candidates are responsible for implementing solutions that attract and convert leads, build brand awareness, standardize omnichannel messaging, and deliver marketing insights.
Candidates are responsible for configuring and expanding the core marketing application to include email marketing, setup, interactive customer journeys, leads nurturing with personalized experiences, LinkedIn integration, Events, surveys, Landing Pages, segmentation and scoring, and maintaining General Data Protection Regulation (GDPR) compliance.
Candidates should have some knowledge of marketing principles and the Marketing application's role in relationship to the Dynamics 365 suite of applications, including integration with Dynamics 365 and Microsoft 365 applications. Candidates should understand industry terminology, priorities, common initiatives, standards, methodologies, and best practices.
Part of the requirements for: Microsoft Certified: Dynamics 365 Marketing Functional Consultant Associate
Reference: https://www.microsoft.com/en-us/learning/exam-mb-220.aspx
| Section | Weight | Objectives |
|---|---|---|
| Manage Segments and Target Audiences | 10-15% | - Build segment queries and filters - Use segment insights - Create and manage dynamic segments - Create and manage static segments |
| Create and Manage Marketing Emails | 15-20% | - Implement email Personalization and dynamic content - Design and create marketing emails - Preview, test, and validate emails - Configure email settings and delivery |
| Create and Manage Customer Journeys | 15-20% | - Design and create customer journeys - Configure journey tiles and triggers - Analyze journey performance - Set up branching and conditions |
| Manage Marketing Customers and Contacts | 10-15% | - Import and deduplicate contacts - Manage contact lifecycle and preferences - Create and manage companies - Create and manage contacts |
| Set up Marketing Forms and Pages | 15-20% | - Create and publish marketing pages - Configure form and page elements - Implement progressive profiling - Create and publish marketing forms |
| Analyze Insights and Manage Events | 10-15% | - Create and manage marketing events - Manage event webinars and waitlists - Set up event registration and sessions - Review marketing insights and analytics |
| Configure Microsoft Dynamics 365 Marketing | 15-20% | - Configure marketing resources and assets - Configure marketing settings and org units - Set up marketing configurations - Manage marketing users and teams |
| Manage Leads and Scoring | 10-15% | - Implement lead scoring rules - Manage lead lifecycle stages - Create and configure lead scoring models - Automate lead qualification and distribution |
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