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Adobe Marketo Engage Architect Master Sample Questions:

1. What is the impact of negative scoring in lead scoring models?

A) Automatically removes unqualified leads
B) Improves lead qualification accuracy
C) Speeds up sales follow-up processes
D) Prioritizes leads with higher scores

2. A multinational organization migrated to Marketo Engage 4 months ago. On average, they send 350,000 emails per month and have good email engagement rates, but they want to improve deliverability. An initial review of their Marketo Engage implementation identified that SPF and DKIM has been configured and is verified.
Which two recommendations would be made for improving the company's deliverability? (Choose two.)

A) Set up DMARC reject policy to prevent unauthorized sending from the company's domain
B) Move to a dedicated IP address for easier monitoring and resolution of delivery issues
C) Create a suppression smart list for invalid and suspended people and exclude this smart list from all cohorts
D) Reduce the number of links and images in email assets to prevent them from being seen as spam
E) Implement a bounce management program in Marketo Engage to proactively suspend records who bounce multiple times

3. What should be considered for efficient data schemas in Marketo? (Choose two)

A) Field mapping consistency
B) Limiting data imports
C) Using standardized field names
D) Avoiding relational data structures

4. Unicorn and their Adobe Marketo Engage Architect want to update their current scoring for web-based behaviors. One area that is highlighted for changes are the forms. The goal is to avoid using one form score, and instead use 3 score values, depending on whether the form is low (+3), medium (+7), or high value (+15).
What is the most scalable way to build these changes?

A) Update the hidden Behavioral Score fields in each form to have the appropriate score values for the value of the form Make sure this triggers a Score field update as well
B) Build Smart Campaigns that trigger based on the appropriate form into the Scoring Program Add the appropriate score values into the 'Change Data Value' flow step, then switch on
C) Build Smart Campaigns that trigger based on the appropriate form into the Scoring Program Add the appropriate score value 'My Tokens' into the 'Change Score' flow step, then switch on
D) Update the hidden Behavioral Score fields in each form to have the appropriate 'My Token' score for the value of the form Make sure this triggers a Score field update as well

5. A company plans to integrate a new analytics tool with Marketo.
What are the first steps to ensure a successful integration?

A) Create new Smart Lists for segmentation
B) Train the marketing team on the new tool
C) Map data fields between Marketo and the analytics tool
D) Schedule campaigns before the integration is complete

Solutions: