Microsoft MB2-720 actual dump : Functional Application in Microsoft Dynamics Marketing

MB2-720
  • Exam Code: MB2-720
  • Exam Name: Functional Application in Microsoft Dynamics Marketing
  • Updated: Aug 23, 2026
  • Q & A: 90 Questions and Answers

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Microsoft MB2-720 Exam Syllabus Topics:

SectionObjectives
Topic 1: Lead Management and Scoring- Lead scoring and qualification
- Lead lifecycle management
Topic 2: Marketing Fundamentals in Microsoft Dynamics Marketing- Core marketing concepts and terminology
- Overview of Dynamics Marketing capabilities
Topic 3: Analytics and Reporting- Reporting and dashboards
- Marketing performance tracking
Topic 4: Segmentation and List Management- Audience segmentation strategies
- Creating and managing marketing lists
Topic 5: Email Marketing and Campaign Management- Campaign setup and execution
- Designing and sending marketing emails

Microsoft Functional Application in Microsoft Dynamics Marketing Sample Questions:

1. Which trigger can you define that is specific to a landing page activity in a marketing campaign?

A) User Attended
B) Email Opened
C) User Registered
D) Email Link Clicked


2. You create an event in Microsoft Dynamics Marketing, and add contacts from two lists to the event as attendees.
What happens if a contact is on both lists?

A) The attendance list does not include the contact.
B) The attendance list includes two entries for the contact.
C) The attendance list includes one entry for the contact created from the first list imported.
D) The attendance list includes one entry for the contact created from the second list imported.


3. What do cross-campaign rules control?

A) The maximum number of mailing lists a contact can subscribe to.
B) The maximum number of campaign-related email messages that can be sent to a contact in a specified time period.
C) The maximum number of times the contact can be counted in campaign result metrics.
D) The maximum number of campaigns a contact can participate in.


4. For what two purposes does Microsoft Dynamics Marketing require user licenses for event speakers? Each correct answer presents a complete solution.

A) for speakers to view their event sessions
B) for speakers to modify their event sessions
C) for speakers to be associated with event sessions
D) for speakers to be associated with events


5. What should you use to allow contacts to register online for an event that is part of an automated marketing campaign?

A) landing page activity
B) Scheduler activity
C) navigation link
D) webpage


Solutions:

Question # 1
Answer: C
Question # 2
Answer: B
Question # 3
Answer: C
Question # 4
Answer: B,C
Question # 5
Answer: B

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