- Exam Code: MCE
- Exam Name: Marketo Certified Expert Exam
- Updated: Jul 23, 2026
- Q & A: 77 Questions and Answers
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Exams are scored based on the number of correct answers divided by the total number of questions
Language: English, Japanese
Duration: 90 minutes
Exam number: AD0-E552
Passing mark: 70%
Question format: Multiple choice and multiple select
Delivery: Onsite/Online proctored (requires camera access) or test center proctored
Number of questions: 75 questions
Reference: https://go.marketo.com/rs/561-HYG-937/images/MarketoMCEPrepGuide2.pdf
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| Section | Objectives |
|---|---|
| Topic 1: Lead Management | - Segmentation and smart lists - Lead lifecycle and scoring |
| Topic 2: Email Marketing | - Email deliverability and testing - Email creation and personalization |
| Topic 3: Integrations | - API and data sync concepts - CRM integration (Salesforce, etc.) |
| Topic 4: Analytics and Reporting | - Attribution and engagement analysis - Performance reporting |
| Topic 5: Marketing Automation Fundamentals | - Marketo Engage architecture and core concepts - Programs, campaigns, and workspaces |
| Topic 6: Campaign Management | - Automation flows and scheduling - Smart campaigns and triggers |
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