Salesforce MC-202 actual dump : Salesforce Certified Marketing Cloud Email Specialist

MC-202
  • Exam Code: MC-202
  • Exam Name: Salesforce Certified Marketing Cloud Email Specialist
  • Updated: Aug 24, 2026
  • Q & A: 162 Questions and Answers

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Salesforce MC-202 Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Subscriber and Data Management26%- Troubleshoot send and data issues
- Configure segmentation tools
- Import and manage subscriber data
- Design and configure Data Extensions
Topic 2: Marketing Automation26%- Recommend automation solutions
- Build solutions in Journey Builder
- Build solutions in Automation Studio
Topic 3: Content Creation and Delivery24%- Create and customize email content
- Manage and organize campaign content
- Select appropriate tools for sending
- Configure send settings
Topic 4: Email Marketing Best Practices10%- Design effective emails and programs
- Evaluate deliverability factors
- Subscriber acquisition and retention
Topic 5: Insights and Analytics14%- Leverage analytics and Einstein features
- Analyze campaign performance
- Create and configure reports

Salesforce Certified Marketing Cloud Email Specialist Sample Questions:

1. Northern Trail Outfitters third-party point-of-sale software order information in batches of large files. the timing varies throughout the day.
Which feature should be used toaccommodate this setup?

A) Wait Activity
B) Triggered Automation
C) Scheduled Automation


2. A marketer needs to personalizean email with dynamic content using data from the Open Data View and data from the Purchase Data Extension.
What should be used to source the data from these different sources?

A) Data Filter
B) SQL Query Activity
C) Attribute Group


3. Northern Trail Outfitters needs to send a transactional email to all customers who purchased an item that was recently recalled. The email must be sent to each applicable customereven if they have unsubscribed.
Which component should be configured to provide this functionality?

A) Sender Profile
B) Send Classification
C) Delivery Profile


4. The Northern Trail Outfitters (NTO) marketers want to easilytrack the performance of NTO's interest and profile data capture journeys.
Which action should the marketer take to evaluate conversion of those journeys?

A) Define a goal for each journey.
B) Export the journey email analytics.
C) Review opens and clicksactivity summaries.


5. A marketing team uses email templates as a means to create a consistent style guide. The team has recently updated the primarytemplate to coincide with company-wide rebranding; however, content approvers are reporting they are not seeing the new changes reflected.
Which step needs to be completed?

A) The email must be recreated using the updated template.
B) 'Update Email Now' needs to be applied to each email.
C) The template must be approved before updates are reflected.


Solutions:

Question # 1
Answer: B
Question # 2
Answer: B
Question # 3
Answer: B
Question # 4
Answer: A
Question # 5
Answer: B

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